Category: Product Management

What Product Managers Need to Know about SWOT Analysis

As product managers, it falls to us many times for various research projects. One such project is called a SWOT analysis. SWOT stands for Strengths, Weakness, Threats, and Opportunities. This type of analysis can also be thought of as an internal/external analysis, and the…

Three Important Questions to Answer Before Performing Research as a Product Manager

As product managers, we do a substantial amount of research. Depending on your background, research will either be easy, or it will be hard. I will go over three key questions you need to answer as a product manager, before beginning research. Research is…

Understanding the Four Mediums of Communication

The ability to communicate is an essential part of not only being a product manager, but being a good team player. Communication is required in every moment of your day as a product manager, and not only how you think. To communicate effectively, there…

Product Management: What is Product Management Part 2

In my previous post, I covered marketing, engineering, and business skills that a product manager will need. In this post, I will finish up the overview of product management with a look at customer support skills, general support skills, and what is termed soft…

Product Management: What is it?

Product Management brings to mind a variety of skills and necessary qualifications, and they cross a large spectrum. What is a Product Manager? What skills do you need to succeed as a Product Manager? In this article, I will cover three areas of skills…

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